Search Engine Optimization

1.Create unique, accurate page titles
Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles

2.Make use of the "description" meta tag
Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.

Accurately summarize the page's content
Use unique descriptions for each page

3.Improve the structure of your URLs
Use words in URLs
Create a simple directory structure
Provide one version of a URL to reach a document

4.Make your site easier to navigate
Create a naturally flowing hierarchy
Use mostly text for navigation
Use "breadcrumb" navigation - A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
Put an HTML sitemap page on your site, and use an XML Sitemap file
Consider what happens when a user removes part of your URL
Have a useful 404 page

5.Offer quality content and services
Write easy-to-read text
Stay organized around the topic
Use relevant language
Create fresh, unique content
Offer exclusive content or services
Create content primarily for your users, not search engines

6.Write better anchor text
Choose descriptive text
Write concise text
Format links so they're easy to spot
Think about anchor text for internal links too

7.Use heading tags appropriately
Imagine you're writing an outline
Use headings sparingly across the page

8.Optimize your use of images
Use brief, but descriptive filenames and alt text
Supply alt text when using images as links
Store images in a directory of their own
Use commonly supported filetypes

9.Make effective use of robots.txt
Use more secure methods for sensitive content

10.Be aware of rel="nofollow" for links
If you link to a site that you don't trust and don't want to pass your site's reputation to, use nofollow
Lastly, if you're interested in nofollowing all of the links on a page, you can use "nofollow" in your
robots meta tag, which is placed inside the tag of that page's HTML.This method is written as


11.Promote your website in the right ways
Blog about new content or services
Don't forget about offline promotion
Know about social media sites
Add your business to Google's Local Business Center
Reach out to those in your site's related community

12.Take advantage of web analytics services
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site